A Behind-The-Scenes Look At Kidsworx Rotorua With Marcello Ojerio


Crankworx is truly a celebration of everything magical about mountain biking. The world class events take place in New Zealand, France, Austria, and Canada. Each year, Mountain Bike Rotorua helps put together the Crankworx event in New Zealand. One of the fun offshoots of the Crankworx spectacle is the family-focused Kidsworx where young riders get to learn, compete, and meet the stars.

Marcello Ojerio assists a rider at the 2017 Kidsworx Rotorua pump track

Marcello Ojerio and his staff played host to hundreds of kids at Kidsworx as part of Crankworx Rotorua.

Three years ago, the creators of Kidsworx approached Mountain Bike Rotorua’s own full-time tour guide Marcello Ojerio to gauge his availability and interest in starting the Kidsworx program in Rotrua. Three years later, Marcello still heads up some of the kids’ events/facilities each year. The events include: Kidsworx Pump Track Skills Coaching, Kidsworx Pimp My Ride, Tiki Tour Scavenger Hunt, and the ever evolving pint-sized Tamariki flow track. Marcello’s colleague, Tim Farmer, focuses on making sure the Kidsworx racing events (Hipster DH, Skyline Warrior DH, Pump Track Challenge) are organized, staffed and managed throughout the Crankworx week.

Planning for Kidsworx Rotorua starts right after Christmas. Staff and volunteers focus on improving the trail system, the overall site, and the Tamariki track. Marcello works tirelessly to have everything in tip-top shape for the event’s commencement each year.

Kids pump track at Kidsworx Rotorua 2017

This is the pump track designed specifically for young children at Kidsworx Rotorua.

Kidsworx Rotorua has grown in popularity for the events that Marcello supervises. Last year’s participation numbers reached 360 kids. Interestingly, 50 to 60 percent of those children were 5 and under. This was a significant increase in numbers from the previous year when participation was only 258 kids.

Volunteers are Critical

For the week of Kidsworx, Marcello and his wife Heidie work full time with the children. Thankfully, they aren’t alone. Last year they had about 300 individuals sign up to volunteer for the Crankworx event in various capacities. Over the course of the three years that Marcello has assisted with the Kidsworx events, he has had a core group of volunteers come back each year to help out.

Everyone works as a team to make Kidsworx an unforgettable experience. Grandparents, parents, and many biking enthusiasts volunteer to ensure that Kidsworx is an annual hit that keeps families wanting to come back year after year. Volunteering isn’t just a quick endeavor because it’s a significant investment of time. Most work all day with the kids to create a memorable, upbeat, positive experience for everyone involved. Volunteers spend an average of six to seven hours per day at Crankworx. Marcello works to set up the entire area so it not only caters to the kids participating in the event but the entire family and the volunteers that make it all happen.

Coaching the Groms

The large number of participants results in a wide variety of needs. Smaller children really just want the opportunity to ride their bikes.  Older children came to hone and learn new biking skills. Last year, to meet the needs of the older children Marcello brought in the accomplished athlete and educator Mark Leishman to work with the more experienced children. He was able to pass on pointers and tips to the parents on how to improve their kids on the pump track. Recently, involving the parents in the various aspects of Kidsworx has become a focus for Marcello in order to enrich the experience for the children and everyone involved.

Young riders earning their turns at Kidsworx Rotorua

Gravity doesn’t care how old you are. Young riders have to earn the descent just like you and me.

Fun Family Activities

Kidsworx isn’t about just riding. It’s about creating an atmosphere full of activities the whole family can enjoy across an entire holiday week. Event organizers have added a good old-fashioned scavenger hunt complete with a winner at the end of the day. However, not just the winner gets the prize, every kid gets a little something and fun is had by all involved.

Kidsworx Rotorua Sponsors

The success of Kidsworx also relies on the generosity of sponsors. Sponsors donate items such as tee shirts, hats, and stickers. The Pimp My Ride event utilizes donated stickers and other accoutrements so kids can dress up their bikes. Marcello has noticed that several kids’ bikes have been coated with more than one year’s worth of decals. Positive proof that families are making the annual event one of their mandatory stops for summer fun.

When asked about the gear used at the event, Marcello was quick to point out Giant Bicycles of New Zealand was key to the success of Kidsworx. He said “They worked to ensure that all the kids have bikes to fit their size by providing all the demos. Parents are often shocked that even their two or three year old toddler has a bike readily available.”

Keeping it Positive

The popularity of Crankworx and Kidsworx continues to grow by leaps and bounds. However, Marcello still expresses his heartfelt dream and goal to keep the event’s focus on kids and their families having fun. “I don’t want it to get so big that we have to have so much oversight and supervision, we lose the spontaneity that you are seeing in some of these pictures, seeing in these videos. So I feel that is the biggest challenge for me. It is not getting more stickers or getting more bikes. It is making sure that we don’t change that positive vibe that immediately greets every single family, every single kid that enters our space.”

Marcello’s lifelong love of bikes and working in bike shops has bestowed the nickname ‘Bike Guy’ on him and he wears it proudly. He loves inspiring the enthusiasm and passion of biking in children and their families. There is little doubt that every coming year Kidsworx will continue to leave happy families smiling.

Marcello OjerioWe cannot thank Marcello Ojerio enough for taking the time to contribute to this article. His genuine, unabated devotion to mountain biking, hospitality and overall heartiness make him one of the true ambassadors of Crankworx. Follow him on Facebook here.

Ezra NewickEzra Newick was kind enough to give us permission to use some of his photographs from Crankworx Rotoura. Thank you Ezra! You can contact Ezra through Facebook here. And, you can follow Ezra on Instagram @mrezra here.

Leidy MonsalvesLeidy Monsalves is another contributing photographer for this article. Follow Leidy on Instagram @lelemonsalves to see more stunning photos of colorful New Zealand.